What is Voice Search Optimization and how it impacts SEO?
You all must have heard about Amazon Alexa, Siri, Cortana and Google Assistant, which are used for voice interaction, music playback, making to- do lists, setting alarms, streaming podcasts, playing audio books, and for providing weather, traffic, sports or any such kind of information. It is nothing but Voice Search Optimization, by which you can ask question and receive a spoken response in return. Voice Search Optimization is the optimization of keywords and keyword phrases for searches using voice assistants, so that your pages appear in voice searches. It is similar to Search Engine Optimization where content is created for the users who seek for information. According to Statistica, at least 20% of queries on Google’s mobile app and Android devices fall under the Internet of things (IoT), like smart TV. It is evident that most of the searches at recent times are made either using a Smartphone or a smart speaker.
Suppose, you are in the kitchen and you need to check a recipe but your hands are wet and dirty. All you need to do in such a situation is ask the recipe out without even touching your phone. Voice Search Optimization, simplifies your life without interfering in your daily routine. You can search or ask anything while driving, eating, cooking, playing, writing and so on. There are numerous benefits of using Voice Search Optimization. First of all, it allows users to multitask more easily, helps to do things faster, gives answers instantly, makes day to day life easier and they are more accurate. This is the reason why search engines such as Google are emphasising highly on Voice search Optimization, as the main of SEO is to rank websites in such a manner that the users can find best responds for their questions as fast as possible. Ultimately, it is the user experience at the forefront of Search Engine Optimization.
The difference between a Voice Search and a Traditional Search is that Voice Search keywords are longer and conversational. As in order to ask a question we need to complete the whole sentence rather than just few keywords. Another difference is that Voice Search gives immediate and direct answers. Today, Voice Search Optimization is more than just a playful functionality; rather it has become an important part of SEO. One of the major reasons behind the popularity of Voice Search is that speaking is always easier than typing as it saves one’s time. This popularity of Voice Search Optimization has led the marketers and businesses to incorporate it in their marketing strategy such as re-imagining and re-structuring their content, using conversational language, targeting long-tail keyword phrases, improving loading time of their websites, paying attention to mobile, leveraging Google my business listings and improving content readability.
Thus, in such an era of competition, where Voice Search SEO is gaining more and more popularity, it is advisable to make a habit of optimizing your content with Voice Search to get better ranking and increase your organic reach.